Community Leaders and Richmond Region Tourism Launch Campaign Focused on Black History and Culture

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In partnership with community leaders, Richmond Region Tourism is developing a new tourism promotional initiative that commemorates Richmond’s Black history and culture. 

Planning for the program began in 2017 when Richmond Region Tourism convened a collection of community members to help develop a unique way to attract tourism that celebrates Richmond’s Black culture. The effort is led by Enjoli Moon, founder of the Afrikana Independent Film Festival and Assistant Curator of Film at the ICA, and includes representation from the Elegba Folklore Society, Black RVA, Untold RVA, Preservation Virginia, the Black History Museum, The Valentine, Library of Virginia, Venture Richmond, the American Civil War Museum, National Park Service and more.


“We’re excited to offer a host of unique and compelling travel experiences to visitors that not only highlight the complex history and heritage of Richmond but also celebrate the vibrant culture Black RVA has to offer,” said Moon.  

Over the past several months, organizers have developed a name and concept for the initiative, which will be announced when the campaign kicks off this summer. The effort will focus on the following:


  • Celebrating the Black community of the Richmond area and drawing visitors from all around the world to do the same;
  • Sharing pride for the rich history and culture that define the Richmond region;
  • Supporting Black businesses throughout the region by showcasing the spaces that are core to the Black experience;
  • Demonstrating a commitment to supporting the Black community in the Richmond region.


Organizers are currently looking for creative partners to develop the brand identity, launch plan and web presence. Proposals must be submitted by March 1.


“We always work to make sure Richmond is a welcoming place for all travelers,” said Katherine O’Donnell, executive vice president of Richmond Region Tourism. “We’re grateful for the many volunteers that have come together to make this campaign authentic and community-driven. We can’t wait to introduce the initiative this summer.”


A RFP with project deliverables can be found here: A pre-bid conference will take place at Richmond Region Tourism’s office at 401 N. 3rd St. on Feb. 7 at 2 p.m.

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